Introduction to Cryptocurrencies & DEFI (Decentralized Finance)

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About This Event

By now we’ve all heard of Bitcoin and how revolutionary it is. Bitcoin is just the tip of the iceberg when it comes to cryptocurrencies. Projects like Ethereum, Avalanche, Cardano, and others have ushered in evolution of what "money" looks like in the 21st century, and people’s ability to control their own financial destiny.

In this workshop we will set a base level introduction of cryptocurrencies, why they are important, and how you can become not only a participant, but a contributor whether you are a designer, marketer, developer, or entrepreneur.


  • This event will cover:

  • Introduction to Decentralized Finance/Cryptocurrencies

  • How Defi is transforming banks, companies and governments worldwide

  • How you can get started owning cryptocurrencies and involved with Defi Projects

  • How to find projects and companies in the spaces that are looking for your talent

About the Instructor

Quaison Carter Photo

Founder / Consultant, Built Within

Quaison ("Kway-sun") Carter is a marketing strategist, consultant, educator, and Managing Director at Built Within.

Since 2015 Quaison has been an instructor at General Assembly, helping to build and facilitate the digital marketing curriculum on and off-campus with courses that range from SEO, Paid Search/Social, Analytics, CryptoCurrency, and marketing strategies.

As founder and managing director of Built Within, Quaison leads a team of marketers and consultants that help startups and fortune 500 companies like Unilever develop their internal marketing teams with agency services, training, development, and consulting. Built Within also works with smaller businesses and consultants to own their marketing in-house with 6-week boot camps and consultant training.

Previously, Quaison was the Head of Marketing at creative agency Hungry, which FIG later acquired. He oversaw all Organic and Performance marketing for clients including Macy’s, Virgin Atlantic, Benjamin Moore, Bright Health Insurance, and others.

You can also find his content on Entrepreneur, Social Media Week, and Adweek publications.

  • July 20, 2021 at 3:00pm – 4pm