Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.

In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to create your first digital marketing campaign!

What will the livestream learning experience be like?

• Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
• Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

About the Instructor

Kristy LaPlante
Principal Consultant, Slalom

Kristy LaPlante is a senior digital marketing leader specializing in cross-channel digital media planning and strategy. She's worked directly with numerous industries including Retail, CPG, Travel, Media, Entertainment, Finance, Healthcare, and Non-profits. Kristy is currently an independent consultant and Founder of Insight DCS, LLC and has worked with iconic global brands including Pepsi, Unilever, Samsung, Nestle, Disney, Nordstrom, Nike, Starbucks and more. She received a Bachelor of Science degree from Ithaca College and a dual MBA and MS degree in marketing from the University of Colorado at Denver. She was recently named one of LuxuryDaily Magazine's "Top 25 Marketing Women to Watch" list and when she isn't teaching at GA, stays busy exploring the mountains with her pup, Lola.