Sales prospecting is the process of going out and finding customers for your business. This is very important in the early stages of a startup since many people will not be familiar with your brand and the product you’re offering.

Finding the right prospects (customers that fit your market and will find your product helpful), is challenging, but so is your plan on how you build those relationships. But when you can prospect well, you’ll build your pipeline and close more deals.

To dive into sales prospecting best practices, we’re excited to chat with Jason Bay, Chief Prospecting Officer at Blissful Prospecting.

We’ll dive into how Jason’s advice for cold outreach and how you can prospect effectively!