Startups new and old are trying to figure out an excellent social media strategy that will help them with sales, customer acquisition, and brand awareness.

But with ever-changing algorithms and platforms, getting to your first thousands of followers or growing your brand on a crowded channel can seem daunting.

And as a founder or marketer at an early-stage startup, it may be hard to dedicate time and resources planning your social media content.

To dive into this, we’re excited to chat with Kate Bradley Chernis is the Founder & CEO of Lately, a social media tool that uses AI to automatically transform longform content like blogs, podcasts and videos into dozens of “smart” social posts.

We’ll discuss how you can make the most of your content and social media, and the type of content that people engage with the most.