Influencer marketing has become a staple in many companies’ marketing mix, alongside their social media and content strategies.

But it’s still a relatively new marketing tactic. Many still aren’t sure how to implement an influencer marketing campaign, how to find the right influencer for their brand, or where to begin. And many who do influencer marketing, may not even be doing it right as best practices continually change and evolve.

That’s why we’re excited to chat with Ian Borthwick, Sr Director of Influencer Channels at SeatGeek, the largest marketplace to let users buy and sell tickets for live sports, concerts and theater events.

We’ll dive into Ian’s thoughts on

• Best practices for choosing influencers for your brand

• How to work with influencers

• Channels you should focus on – like TikTok, YouTube, Podcasts, etc.

• Why influencer marketing should be a channel you focus on