Founder Spotlights featuring Tara Falcone


Join us for our Founder Spotlights series, where we showcase incredible women, tech founders each month. While we know that women founders receive just 2% early stage funding, the women at our events have gone against the odds and started amazing companies including ones that support aging parents, use of robotics in farming, and platforms that help students with their journey to attend college and other post-secondary options.


Wednesday, June 22nd @ NOON ET

Passcode  734277

We will be spotlighting Tara Falcone, Founder & CEO, Reason.


(p/c Joel Callaway Photography)

Tara Falcone, CFA, CFP® is a Main Street-born, Wall Street-bred finance expert, CERTIFIED FINANCIAL PLANNER™ professional, and Founder and CEO of fintech company, Reason. After graduating from Yale in 2011, she began her finance career as a hedge fund analyst in New York City. Years later, she became an entrepreneur to create financial solutions for people like her friends and family. Tara's perspectives on retail investing have been featured on CNBC, WSJ, Barron’s, NBC News, Business Insider, Fortune, Katie Couric, and more.

Reason is an Invest Now, Buy Later platform empowering self-directed retail investors to invest for specific goals in a more organized, intentional way. With Reason, you're able to view all of your investments in one place, allocate investments to specific goals, and simulate and track your success. Reason's mission is to be the voice of reason for retail investors and help them achieve their reasons for investing.

Learn more about Reason at

Catch past conversations at!


About Northwestern Mutual:

We want people to make smart financial choices, so they can live the life they want and never thought they could. Through a distinctive big-picture approach, including both insurance and investments, we’re helping people navigate everyday living and guide them to their goals today and in the future. 

We offer a startup vibe with Fortune 90 stability. We didn’t get to the 160-year mark by resisting change. We got here by embracing it, without ever compromising our principles. We’re a unique home for curious, ambitious talent who build technology that ensures our clients can make smart financial choices. We deliver the tools and culture our people need to live their best lives while doing their best work.

Visit our website to learn more.

  • June 22, 2022 at 12:00pm – 1pm
  • Virtual
  • 13 people are going
  • Kallie Aultman

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