The single largest reason why web-based companies and, more generally, many products and systems fail today is customer rejection based on complex to use and difficult to learn features and functions. The next NYTECH User Experience Group session will provide you with a review of 15 industry-proven UX testing and needs gathering methodologies that you can employ to dramatically reduce the risk of customer rejection while significantly improving customer acquisition, retention and migration. The seminar will be a rapid-fire review of the 15 of the most important user testing methodologies covering costs, benefits, limitations and data examples. The session will be presented by leading experts in UX testing and design. Questions will follow the presentation.
Rob Tannen, PhD, Director of Research, Bresslergroup - Rob Tannen is an expert in designing products, interfaces, and systems that accommodate the complexities of human behavior and capabilities. He has researched cockpit interfaces for U.S. Air Force, designed trading floor order systems for the New York Stock Exchange, and created touch screen applications for consumer appliances. Rob is Director of Research and Interface Design at the product development firm Bresslergroup. He has a PhD in human factors and is a Certified Professional Ergonomist. He blogs on design and research trends for FastCompany.com.
|Charles L Mauro|
Charles L Mauro, CHFP is President of MauroNewMedia, a New York-based consulting firm specializing in usability engineering and user interface design, founded in 1975. Over his 35 year career, Charles has been retained by many leading corporations and startups covering a wide range of industry sectors, including financial services, consumer products, industrial systems, and military applications. He holds numerous US and international patents covering UX and product design. He has been responsible for complex UX design solutions currently running on major world markets. Charles is the Chairman of the Design Protection Section of the Industrial Designers Society of America and is the IDSA liaison to the USPTO for Design Day 2011-12. He has lectured on UX design and usability at MIT, Stanford University and other leading educational institutions. Charles has been retained as an expert witness in over 50 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from the Human Factors and Ergonomics Society, Association of Computing Machines and, NASA. He has been quoted in Science, New York Times, BusinessWeek, Wall Street Journal. He writes on UX related trends on the blog Pulse>UX. He has a BS in Industrial Design from The Los Angeles Art Center College of Design and a Masters Degree in Ergonomics and Biomechanics from NYU. Mr. Mauro is also the founder and leader of the NYTECH event series “Designing the User Experience”.
This event has reached capacity and is now closed for registration. Due to capacity limitation, no walk-in registration will be allowed.