As consumers become more media savvy, influencer marketing becomes more prominent. 

Influencer marketing allows brands to connect directly with customers through the seemingly-natural endorsement of someone they already trust. It works: 92 percent of consumers trust influencer marketing over traditional advertising and sponsored influencer content delivers 11 times the ROI than a standard banner ad. 

It’s become so lucrative that celebrity influencers like Kylie Jenner and Cristiano Ronaldo can charge up to $1 million for a sponsored Instagram post. But the influencer landscape and rules-of-engagement continue to evolve. This includes stricter requirements when posting sponsored content, the growth of micro-influencers, and new content types on emerging platforms.

Join us for an exciting discussion with marketing experts on influencer marketing trends, how to determine if influencer marketing is right for your brand and if so, how to identify and engage the right influencers to meet your marketing goals.

TOPICS OF DISCUSSION

• Tips for influencer marketing at any budget
• What you should consider before engaging an influencer
• Trends on emerging platforms like TikTok and Twitch
• The do’s and don’ts of influencer marketing

SPEAKERS

Alexandra Nikolajev, Global Creator Inclusion Lead at Pinterest

Larry Beaman, VP, Influencer Marketing at Edelman

Rachel Miller, Global Influencer Marketing Lead at SAP

Leo Chan, Influencer Content Creator and Founder