Product Strategy: Market Dynamics and Behavioral Science

Join us on Thursday, July 9, 5PM (SG time) for our GST webinar on Product Strategy: Market Dynamics and Behavioral Science. GST is a global community we have organized 100+ live events and 14 webinars since the pandemic started with over 600 attendees in total.

Digital acceleration and tranformation is on a roll, but ultimately the best products with the best distrubutions strategies will win. Offering product value to end user problems through a seamless user experience is quite a challenging task, and at the same time unlocking and delivering revenue opportunities. Thereby, we are inviting product expets and share some insights and product cycle, design and development.

Some of the discussion topics will be:

  • How does lean product MVP development intermarries with behavioural science to digital product design?
  • What data and metrics are fundamemental to consider for product design and development?
  • What is the latest research on behavioural science that can be applied to product development on top of market dynamics?
  • What is the best way to marry high-level strategy to detailed product execution plan including product metrics?

Our speakers are:

Hayk Hakobyan (Vonage Business Development Manager - UK) - Hayk is a business expert and advisor in topics related to innovation, strategy, AI and blockchain to companies globally. Hayk held senior roles of digital transformation and business turnaround around the world having worked for and with SMEs and MNCs across Europe, Africa, and Asia. Currently, Hayk is a partner at Vision Capital, emerging technologies advisory in SEA, in addition to being Expert-in-Residence at SOSV, the biggest VC accelerator in the world, and APAC partner at Prysm Group, a global blockchain economics and governance agency. He is a regular speaker and previously spoke at TEDx (Egypt), Chaos Asia (Singapore) and Blockchain Economic Forum (Singapore and San Francisco). You can find out more about Hayk on .

Neelofar Shariff (Product Lead at Qhala) - Neelofar oversees the product development at Qhala's core areas of practice. Prior to Qhala, Neelofar was part of the Safaricom Innovation Lab (Alpha) leading Product management in the social payments strategy to complement the overall M-PESA product portfolio that serves 30 million active users. Neelofar has had experience working across Sub-Saharan Africa (SSA) being part of a team that has through a partnership-led model launched health services across six countries in SSA. Neelofar holds a BCom in Economics and Finance and an Honours in Financial Analysis and Portfolio Management.


5PM-6PM - Presentation + Panel Discussion!



  • July 09, 2020 at 5:00pm – 6:30pm
    Google map and directions
  • Layla Lopez