How to Start a SaaS Product: The Non-Technical Founder's Guide

Are you a non-technical founder who wants to start a SaaS product?

If so, this workshop is for you!

We will teach you how to understand the fundamentals of software design and the development process involved. Gain the skills to work with development teams confidently. Hack your growth strategy by learning the standard techniques required to build long-lasting, habit-driven software.

The event will be held in-person on Tuesday, June 27, from 12pm-3pm ET at Littler Law Firm, 900 3rd Ave, 8th floor, New York, NY 10022. Lunch will be included.

NYTA members also have a special offer code that will allow them to attend the event for FREE! Visit the link below, enter code NYTAxKoridor and select the NYTA member ticket for $0.

RSVP for the event on Eventbrite!

The topics we will be covering during the workshop;

1. Pitch Practice

  • Before you can get anyone excited about your product, you have to first practice your pitch
  • The 4 Elements that make a pitch
  • Pitch building worksheet + examples

2. Research

  • We will start things off with a bit of research to better understand the problem
  • The 4 Elements that go towards research
  • Industry research report worksheet

3. Goals & Anti Goals

  • Keep it simple and trust your gut
  • What are we looking to achieve, and what are we not?
  • The 4 steps to find your goals and anti goals
  • Exercise + worksheet

4. Competition

  • Who are we up against?
  • What are they doing right?
  • What are they doing wrong?
  • The elements you need to know of your competition
  • Exercise + worksheet

5. Facts & Assumptions

  • Time to set the stage and be realistic about our industry and our customers
  • Develop an understanding of facts, assumptions, priorities, and challenges
  • Exercise + worksheet

6. Problem Statement

  • We now distill our product design into a concise solution to a problem
  • The 4 elements to develop on a problem statement
  • Exercise + worksheet

7. Build the Persona

  • Who is our ideal customer and why?
  • Through empathy we find a valuable pain
  • Understand the needs, wants, fears and desires of your ideal customer
  • Exercise + worksheet

8. Pitch Deck

  • After some polish, we arrive at a complete and focussed solution that can be executed
  • What 4 elements you need to include in your pitch deck
  • Pitch deck perfecting worksheet

9. Final questions and open discussion


Note: This is an in person event.


Meet Your Instructor!

About Sepehr - Solutions Architect

With a seasoned history of entrepreneurship in various industries, Sepehr brings a wealth of startup experience to help founders build and launch a SaaS business. Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. His primary passion to help drive like-minded entrepreneurs to success is the reason behind his Founders Korner podcast, and the workshops he runs across Canada and the US.

RSVP for the event on Eventbrite!

  • June 27, 2023 at 12:00pm – 3pm