The onslaught of technology and social media provides for a tightly woven “community” online, but isolation and loneliness remain high for people of all ages, especially in the midst of a global pandemic.
Join General Assembly in conversation with Susan McPherson on powerful relationship building and to discuss Susan’s new book, The Lost Art of Connecting. In this practical and much needed book, serial connector, and seasoned communicator Susan McPherson explains how to go back to basics and forge lasting, effective, and meaningful connections—the human way. Her three-step method (Gather, Ask, Do) encourages people to be more intentional and authentic both when looking for new connections and retaining old ones.
Anyone involved in building partnerships, marketing and selling goods and services, as well as those needing to maintain solid relationships with their internal colleagues, will benefit from this discussion.
About the Expert
Founder and CEO,
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Inspirefest/Dublin, Center for Corporate Citizenship's Annual Summit, DLD, TOA Berlin, and Techonomy. Susan is a regular guest on a variety of business and leadership podcasts and has appeared on NPR, CNN and CBC (Canada) as well as been quoted in major media outlets including USA Today, The New Yorker, New York Magazine and the Los Angeles Times.