This bootcamp introduces participants to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.

Topics to be covered will include: an overview of social media platforms, current social media trends and their implications, how to tailor social media tools to your existing business strategies and social media tools for monitoring and ROI.

Case studies and tactics will be presented throughout the session and participants will gain hands on knowledge through breakout sessions.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

• Understand what types of social media platforms are available and how they are used
• Look at case studies on effective use of social media
• Learn best practices on how to engage people
• Look at monitoring, research and engagement tools available to marketers and brands
• Learn to evaluate social standing of a brand
• Engage users via social platforms
• Examine social media engagement strategies
• Learn tools and techniques to measure effectiveness and ROI
• Measure effectiveness using free tools

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.

• This class will occur completely online using Zoom.

• Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.

• Each individual class participant must have purchased a ticket

Jen Glantz is the Founder of Bridesmaid for Hire, along with the creator of the project Finally the Bride, the Founder of the blog The Things I Learned From, the voice of the podcast You're Not Getting Any Younger, the Founder of the coaching business Jen & Juice, and the author of the Amazon-bestselling books, "All My Friends are Engaged" and "Always a Bridesmaid for Hire."

She's told her stories on hundreds of press outlets around the world, such as Good Morning America, CNN, and NPR, where they called her job the "weirdest of all time". You can often find her on stages as a speaker for conferences, major companies and schools. In 2016, she received the "30 Under 30" award from her alma mater, University of Central Florida. She's a freelance writer for more than 25 different websites, including NBC, Glamour Magazine, and Forbes.

Three things you have to know about her: she only eats pizza, her birthday is on April Fool's Day and she spent 2 years living in a new city every month. Learn more on her website: Jenglantz.com and email her to say hello: [email protected]