In today's digital world, it's become essential to create your own personal brand, one that'll help you stand out from the crowd.

In this thought-provoking and inspiring talk, you'll learn how to identify this unique brand, how to build and promote the online and 'offline' elements of your brand, and how to effectively represent both your company and yourself while talking to potential clients, investors or employers.

The Brooklyn Navy Yard (the Yard) is a mission-driven industrial park that is a nationally acclaimed model of the viability and positive impact of modern, urban industrial development. The Yard is now home to more than 450 businesses employing more than 11,000 people and generating over $2.5 billion per year in economic impact for the city. Building on the Yard's history as the economic heart of Brooklyn, the 300-acre waterfront asset offers a critical pathway to the middle class for many New Yorkers.

The Brooklyn Navy Yard Development Corporation (BNYDC) is the not-for-profit corporation that serves as the real estate developer and property manager of the Yard on behalf of its owner, the City of New York. BNYDC strives to provide an environment in which innovative companies can take root and grow.

The Yard was once the nation's most storied naval shipbuilding facility, which for over 150 years built and launched America's most famous fighting ships, including the USS Maine, USS Arizona, and USS Missouri. The Yard also served as an important point of the passage, home, and workplace for countless veterans as they served our country. Through its public programming, the Yard continues to honor and preserve this rich history.