Just half of all Americans invest in the stock market, and that percentage is substantially lower among women and people of color. Investing used to be something reserved for certain groups of people, and it was rarely marketed to or made to feel accessible for others. But that's all changing.

In this session, you'll get an early look at new research from Public.com and Finimize, which explores the habits and behaviors of the next generation of investors. In addition to sharing the current state of investing among young people, we'll also break down common myths about personal finance and investing and explain what the democratization of the stock market means for you.

Takeaways

• What is the current state of millennial and Gen Z personal finance and investing trends
• How the investing experience is becoming more democratized and what that means for you
• Demo of Public.com's free social investing app, which makes it possible to share ideas with other investors and own fractional shares of thousands of publicly-traded companies and ETFs