Supercharging Your Business Growth Through Storytelling

How our most ancient human impulse became digital media's hottest marketing tactic (and why you should care).

Wednesday November 6, 2013, 6:00 PM
NYU-Poly Incubator
137 Varick Street, (btwn Spring St & Vandam St)
New York, NY
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Fee: Free for NYTECH members and sponsors. $20.00 for non-members.
TED Talks.
The Moth.
Content marketing.
Viral video…
 
Storytelling is everywhere these days and for good reason. In a fully wired world, it is no longer adequate to push your sales and marketing messages on people and wait for them to buy. In the twenty-first century, customers want interaction and engagement. Effective storytelling is the best way to make this happen.

Join us on November 6 to discuss the role of storytelling in the digital world, and how you can use it to grow your business. Our panel of industry experts will share strategies and ideas on:
  • Deciding on the best story for your business to tell
  • How to incorporate social media into your company’s story
  • Creating a story that will spread on a limited budget
  • Ancient storytelling structures that will supercharge your marketing
  • Taking advantage of neuroscience to beef up your sales pipeline
  • How to use new-school storytelling to replace old-school advertising
  • Examples of business storytelling that led directly to massive success

Jamie King got involved with making video games in 1996 and a year later co-founded Rockstar Games, the company behind the Grand Theft Auto series. Since then, he has shifted his focus to mobile games, UI/UX, monetization, social web design and digital marketing. 

Using the banner JAMIE INC., he currently contracts with a number of companies including Kiwi Inc, SA Studios Global, Soul & Vibe, Lone Signal and Beyond Gaming. Jamie regularly collaborates on digital projects that push the boundaries with innovative product design and outstanding execution.

Jen Begeal is a Digital Content Strategist with several years of experience telling branded stories across multiple platforms. She is the CEO and founder of JLB Hart Media, whose mission is to build personal connections between brands and their audiences.

Jen has worked with national and local television networks such as Current TV and Verizon Fios 1 as a digital content producer and strategist. She has also produced new media initiatives for several large scale, cross-platform projects. Jen has spoken at a number of conference across the country and has been published as a featured writer for the Tribeca Film Institute, the Huffington Post and is a regular contributor for the Transmedia Coalition.

Michael Roderick began his career in education and entertainment working first as a Highschool English Teacher. His next venture was producing Off Broadway and then on Broadway, which led to Michael starting an arts incubator program to teach more artists about building and growing their own businesses. Michael was frequently approached with the question, "How did you go from being a highschool English Teacher to a Broadway producer in under two years?" so he decided to develop a workshop on networking which eventually grew into a full time consulting practice. Michael took a short break to work as the V.P. of Operations and as a Director of Business Development for an NYC Ed. Tech Startup which introduced him to the New York Startup community. Most recently, Michael founded The Connecting Connectors Conference (ConnectorCon) and continues to run his consulting company Small Pond Enterprises LLC, which focuses on helping businesses grow by leveraging their networks.

Online registration is now closed, but walk-in registration is available on-site. CASH PAYMENT please.