Social Media Dos and Don'ts: Legal Compliance You Will "Like"

A review of the law as it applies to companies that use social media platforms to engage consumers.

Thursday April 12, 2012, 6:00 PM
EisnerAmper
750 Third Ave.
New York, NY 10017
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Fee: Free for NYTECH members and sponsors. $20.00 for non-members.

As social media continues to evolve, and as it becomes ever-more intertwined in business operations and in daily life, the law is evolving with it. In some areas, the law may be keeping up with the pace of change. In others, it may be lagging. But under no circumstances should it be ignored.

If you are involved in operating or building a company with a social media presence, consider the following questions:

  • Are you using real consumer testimonials and comments on your website, but not sure exactly what the FTC is expecting from you?
  • Are you engaging bloggers to blog about your company, but not exactly sure what they should be disclosing, and where those disclosures should appear?
  • Are you comfortable that your promotion on Facebook or Twitter complies with Facebook's and Twitter's terms and the law?
  • Are you treating your sponsor-endorsed blog/website as advertising or as entertainment? Do you know why it matters?
  • Do you need an up-to-date social media policy?
  • Are you concerned about balancing the need for legal compliance with the need to fully focus on growing your business?

At this session, a panel of expert attorneys and social media strategists will review the state of the law as it applies to companies that use online social media platforms to engage consumers. This will be a practical session, intended primarily for non-lawyers, with an emphasis on current industry practices and real-world solutions. Whether you are developing a fundamental understanding of the relevant issues or looking for an update on current trends from industry experts, this session will provide valuable insights into a rapidly-changing area of the law.

Panelists

Jake D. Feldman is a Senior Trademark Counsel at Johnson & Johnson. Jake focuses most of his time on the consumer trademark portfolio where he has worked on a wide-range of social media initiatives with his business clients. Jake has helped in the development and implementation of internal Internet and social media policies, guidelines, and practices. Prior to working at Johnson & Johnson, Jake was responsible for the consumer trademark portfolio at Pfizer after starting his career as an associate in the Trademark/Copyright Group at the law firm of Morgan Lewis in Washington, D.C.

Howard Greenstein is a Marketing Technology Strategy Consultant and President of the Harbrooke Group, which specializes in helping companies communicate with their customers and employees using the latest web technologies. Harbrooke clients have included Pearson Education, AJLI, WE tv, New York Road Runners, DomainSkate, Wicked Start and numerous start-ups and small businesses. He also teaches "The Wired Nonprofit" graduate class at the Heyman Center for Philanthropy and Fundraising at NYU. Howard's career has spanned organizations including the Twin Towers Fund, Microsoft, NYU, and several start-ups. He has been a Contributing Editor on Inc.Com writing Start-Up Toolkit since 2008. In 2006 he co-founded the world's first international non-profit dedicated to Web 2.0, the Social Media Club (http://socialmediaclub.org/), and runs the NYC Chapter. Find him on social networks as "HowardGr".

Michael Schiffer is counsel to the Advertising, Marketing, and Public Relations Group at Frankfurt Kurnit Klein & Selz, focusing on advertising and intellectual property matters. He represents advertisers, agencies, direct marketers, photographers and videographers – helping them navigate a complex regulatory landscape and protect their rights. Michael's wide-ranging practice encompasses social media marketing, trademark and copyright law, IP and music licensing, agency and talent agreements, branded entertainment arrangements, sweepstakes and contests, network clearance and copy review. Recently, Michael assisted a major software provider in its rebranding campaign, advising on SAG, Federal Trade Commission, new media, and other clearance and intellectual property-related issues. For four years running, Michael has also counseled a leading cellular telephone provider on all aspects of a complex, nationwide musical performance-based contest. He was named a 2011 "Rising Star" by Law and Politics Magazine. He writes frequently on FTC developments, social media marketing, and competitive advertising.

Wade Leak is Senior Vice President, Deputy General Counsel for Sony Music Entertainment. He received his B.A. from Brigham Young University and his J.D. from Columbia University Law School. After graduating from Columbia, he was a judicial clerk for Justice Christine M. Durham, Utah Supreme Court. He then worked at Gibson, Dunn & Crutcher and Bodian & Eames. He began his career in the music business in 1999 at the Zomba Group of Companies. Wade's current responsibilities include managing U.S. litigation, providing day-to-day legal advice to the label groups at Sony Music, and overseeing ethics/compliance in areas such as radio promotion, online marketing, privacy and information security.

Moderator

Glen K. Westerback is an associate in the Technology, eCommerce & Privacy Group and Corporate and Finance Group at Frankfurt Kurnit Klein & Selz. Glen counsels clients on software, e-commerce and Internet issues, including matters related to online commerce, privacy and data security, blogging and social networking, cloud computing, online advertising, and the development and licensing of websites, mobile apps, and other software and leading edge innovations. He also helps media, technology and other innovative companies organize and reorganize, structure entrepreneurial ventures, and access financing. He has advised clients on mergers and acquisitions, marketing and distribution agreements, licensing of intellectual property, and services agreements, employment, and other corporate arrangements. Glen currently edits "CyberLaw Currents" (www.cyberlawcurrents.com), a Frankfurt Kurnit blog about the law of doing business on the Internet.

Online registration is now closed for this event. Limited walk-in registration will be available at the venue.