Advanced LinkedIn Marketing: Beyond the "Request to Connect"

How to harness the power of LinkedIn to build credibility and expand your network.

Thursday February 7, 2013, 6:00 PM
641 Avenue of the Americas (6th Avenue)
New York, NY 10011
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Fee: Free for NYTECH members and sponsors. $20.00 for non-members.

LinkedIn is now the leading social networking site for business professionals and boasts a network of over 175 million users, including executives from all Fortune 500 companies. And, they recently acquired Slideshare and Rapportive, furthering their reach and scope. If you have not yet tapped into or fully harnessed the power of LinkedIn, then this is the session for you.
Ruben Quinones, Director of New Media at Path Interactive, returns to NYTECH for an in-depth discussion on how to use LinkedIn to build credibility and contacts outside of your organization. This session speaks to employers and marketers that want to leverage their internal talent to evangelize the company and its messaging.

  Ruben will provide insights into the following areas:

  • networking in the “Digital Age”
  • how to tailor your profile for desired audiences
  • how to optimize your profile to take advantage of Linkedin’s search algorithm
  • screening and connecting with other users
  • advantages and "best practices" of joining groups
  • tapping the power of “Linkedin Answers”
  • apps that will make your profile stand out and provide credibility

You will walk away from this session with a different perspective of LinkedIn and be fully aware of its potential and value to your career and business.

Doors open at 6:00PM for networking and discussion begins at 6:20PM.


Ruben QRuben Quinonesuinones is the Director of New Media at Path Interactive where he provides forward thinking leadership including strategic consulting, key project management for client digital strategy and execution including paid media, web development, search optimization, social marketing, and content marketing projects.

Ruben is also an adjunct professor at NYU teaching search engine optimization and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.

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