This session will focus on recent legal and self-regulatory changes of particular concern to digital advertisers and platforms that integrate online advertising. Specifically, the panel will focus on recent developments related to the increasingly common practice of providing digital advertising content in the context of a user's experience (Native Advertising), as well as recent changes to laws governing telemarketing, and the collection and processing of information from children.
Light food and beverage will be served.
7:30PM Audience Q&A
8:00PM Additional Networking
S. Gregory Boyd, Partner, Frankfurt Kurnit
S. Gregory Boyd is a partner and the chairman of the Interactive Entertainment Group at Frankfurt Kurnit, where he represents a wide variety of interactive entertainment, new media, privacy, and data security clients. Mr. Boyd has extensive experience negotiating and drafting game development agreements for consoles, PC’s, mobile, and social games. He also advises brands, media companies, and advertising agencies on a large variety of digital matters, including the creation and management of privacy and data security programs. The Legal 500 has praised Mr. Boyd for his work with media and technology companies.
Brian G. Murphy, Partner, Frankfurt Kurnit
Mr. Murphy counsels advertising agencies, advertisers, and entertainment companies as they develop and produce advertising and entertainment properties across all media. His practice focuses on copyright, trademark, right of publicity/right of privacy, false advertising, unfair competition, and defamation. Mr. Murphy negotiates and structures celebrity talent agreements, agency-client contracts, sponsorship arrangements, product integration deals, and music, film, and other content licenses. He assists clients in the development and execution of complex contests, sweepstakes, and charitable promotions and programs, including those involving user-generated content that are developed for social media, interactive, and mobile platforms. In addition, Mr. Murphy regularly advises clients on the development and production of branded entertainment projects such as television shows, films, live events, electronic games, webisodes, mobisodes, and Web sites.
Kathryn Farrara, Senior Marketing Counsel, Unilever
Kathryn is a Senior Marketing Counsel for Unilever, where she handles a variety of brands in the personal care, food and beverage categories. In addition, Kathryn serves as an adjunct professor for New York Law School where she teaches Advertising & Media Law as part of the Institute for Information Law & Policy job track program. Prior to joining Unilever and NYLS, Kathryn was a Senior Attorney and advertising review specialist for the National Advertising Division (NAD) of the Advertising Self Regulatory Council (ASRC).
Quentin Perry, Business Affairs Manager, Wieden + Kennedy/New York
Quentin Perry is a Business Affairs Manager at Wieden + Kennedy/New York, where he works across all media with special attention to digital and social marketing. His client history includes mobile service providers, small business software, non-profit organizations, global airlines, television networks, beer breweries, alcohol distilleries, high-end gyms, and in a very small capacity outside of advertising, one oft-described "leader of the free world."
Prior to Wieden + Kennedy, Quentin worked at Goodby, Silverstein, & Partners in San Francisco, CA. With regards to both agencies, he cites the good, yet perilous, fortune of being surrounded by "ideas worth fighting for" as a significant factor in his professional development. Quentin still likes to believe that the Internet is mostly modern magic and is delighted by the evolving mores and the ever-dynamic digital environment we build together, every day.
Online registration is now closed, but on-site registration is available. CASH PAYMENT ONLY.