The 411 on Legal Issues in Advertising and Social Media

Recent legal developments related to native advertising, telemarketing, and collection of information.

Tuesday January 28, 2014, 6:00 PM
1375 Broadway
New York, NY
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Fee: Free for NYTECH members and sponsors. $20.00 for non-members.

This session will focus on recent legal and self-regulatory changes of particular concern to digital advertisers and platforms that integrate online advertising.  Specifically, the panel will focus on recent developments related to the increasingly common practice of providing digital advertising content in the context of a user's experience (Native Advertising), as well as recent changes to laws governing telemarketing, and the collection and processing of information from children.

Light food and beverage will be served.

6:00PM  Networking
6:20PM  Introduction
6:30PM  Discussion
7:30PM  Audience Q&A
8:00PM  Additional Networking


S. Gregory Boyd, Partner, Frankfurt Kurnit

S. Gregory Boyd is a partner and the chairman of the Interactive Entertainment Group at Frankfurt Kurnit, where he represents a wide variety of interactive entertainment, new media, privacy, and data security clients. Mr. Boyd has extensive experience negotiating and drafting game development agreements for consoles, PC’s, mobile, and social games. He also advises brands, media companies, and advertising agencies on a large variety of digital matters, including the creation and management of privacy and data security programs. The Legal 500 has praised Mr. Boyd for his work with media and technology companies.

Mr. Boyd negotiates, structures, and drafts IP licensing, development, and employment agreements for multiple game and high technology media publishers and developers. Mr. Boyd also drafts privacy policies and terms of use, and has experience with all legal documents associated with the ongoing operations of online games, social networks, branded entertainment, and media outlets. He has advised high technology media companies on intellectual property portfolio licensing, strategic development, litigation, and registration of intellectual property. Mr. Boyd handles a myriad of issues arising from data privacy and security for brands, agencies, and entertainment and media companies including children’s privacy, international issues, vendor auditing, and data breach management.

Brian G. Murphy, Partner, Frankfurt Kurnit

Mr. Murphy counsels advertising agencies, advertisers, and entertainment companies as they develop and produce advertising and entertainment properties across all media. His practice focuses on copyright, trademark, right of publicity/right of privacy, false advertising, unfair competition, and defamation. Mr. Murphy negotiates and structures celebrity talent agreements, agency-client contracts, sponsorship arrangements, product integration deals, and music, film, and other content licenses. He assists clients in the development and execution of complex contests, sweepstakes, and charitable promotions and programs, including those involving user-generated content that are developed for social media, interactive, and mobile platforms. In addition, Mr. Murphy regularly advises clients on the development and production of branded entertainment projects such as television shows, films, live events, electronic games, webisodes, mobisodes, and Web sites.

Kathryn Farrara, Senior Marketing Counsel, Unilever

Kathryn is a Senior Marketing Counsel for Unilever, where she handles a variety of brands in the personal care, food and beverage categories.  In addition, Kathryn serves as an adjunct professor for New York Law School where she teaches Advertising & Media Law as part of the Institute for Information Law & Policy job track program. Prior to joining Unilever and NYLS, Kathryn was a Senior Attorney and advertising review specialist for the National Advertising Division (NAD) of the Advertising Self Regulatory Council (ASRC).  

Quentin Perry, Business Affairs Manager, Wieden + Kennedy/New York

Quentin Perry is a Business Affairs Manager at Wieden + Kennedy/New York, where he works across all media with special attention to digital and social marketing. His client history includes mobile service providers, small business software, non-profit organizations, global airlines, television networks, beer breweries, alcohol distilleries, high-end gyms, and in a very small capacity outside of advertising, one oft-described "leader of the free world."

Prior to Wieden + Kennedy, Quentin worked at Goodby, Silverstein, & Partners in San Francisco, CA. With regards to both agencies, he cites the good, yet perilous, fortune of being surrounded by "ideas worth fighting for" as a significant factor in his professional development. Quentin still likes to believe that the Internet is mostly modern magic and is delighted by the evolving mores and the ever-dynamic digital environment we build together, every day.

Online registration is now closed, but on-site registration is available. CASH PAYMENT ONLY.