Perfecting Your Business Development Strategies

Effective ways to generate leads, develop new relationships & upsell existing clients.

Wednesday December 12, 2012, 6:00 PM
1375 Broadway, 23rd Floor
New York, NY
View Map
Fee: Free for NYTECH members and sponsors. $20.00 for non-members.

PLEASE NOTE: the venue location has been changed.

This is our last program for 2012. Join Veronika Sonsev, CEO & Founder of InSparq, for a lively and interactive discussion on how to fine tune your business development strategies. Our featured panelists will share effective ways to generate leads, develop new client relationships, increase sales and upsell existing clients.

Topics will include:

  • Identifying unique selling points
  • How to secure an in-person meeting with a C-level executive
  • Negotiating and signing partnership deals
  • Using data to drive your business development efforts
  • Finessing your weaknesses during tough negotiations
  • Preparing for issues that could impede the closing of a deal
  • Upselling existing clients

Doors open at 6:00PM for networking and discussion starts at 6:20PM.


Laurie DavisLaurie Davis, Founder,

Laurie Davis founded eFlirt Expert, an online dating consultancy, in 2009 with just $50 and a Twitter account. To date, the company has helped nearly a thousand singles one-on-one navigate the intersection of dating and technology. Clients span seven countries and many have gone onto engagement, marriage and even parenthood. Laurie is the author of the forthcoming book, Love At First Click: The Ultimate Guide to Online Dating, (Atria Books/Simon & Schuster, Jan 2013). She frequently advises dating sites and apps on user experience and business developments. Currently, she is creating eFlirt Engine, a tech tool that will match singles to the best dating site for them.

Heidi LehmannHeidi Lehmann, Co-founder & CEO, MoxieQ

Heidi E. Lehmann is a media and technology entrepreneur who is currently co-founder and CEO of MoxieQ Media Inc. MoxieQ is a digital and social media lifestyle consultancy that connects influencers in categories such as fitness, home, design, floral, beauty, fashion, and travel with brands. Most MoxieQ experts work with celebrities such as the Kardashians, Madonna, Beyoncé and Jay-Z, and the Playboy Mansion, and have been seen on OWN, Bravo, Live with Regis & Kelly, Today, and HGTV.

Heidi was voted a 2011 Female Founder to Watch by Women 2.0, a 2011 Most Influential Woman in Wireless by Fierce Wireless, and a 2010 Woman to Watch by Mobile Marketer. Heidi is on the advisory board of Women in Wireless. She resides in New York City.

Katharine LongKatherine Long, Director of Client Services, EachScape

Katherine is the Director of Client Services at EachScape. She brings over 9 years of mobile and account management experience working at Group Commerce, mBlox, Boku, Namco and Handango. Katherine has managed relationships with some of the largest content providers, media companies, carriers, and OEMs in the US, South America, and EMEA. She played a key role in the launch of high capacity TV campaigns in the US through her work at mBlox, launched storefronts for carrier and OEM partners at Handango, and launched premium connections while at Boku. Katherine earned an MSc in Voluntary Sector Organisation (Public, Private, and NP Management) from the London School of Economics and a BA from TCU in Political Science.

In her free time, Katherine is an active supporter and volunteer for Global Language Project and New Alternatives for Children in NYC. She loves to travel and plays the cello for fun.

Mary Park, Consultant, Mobile advertising and mobile commerce

Mary Park is an independent consultant who is currently working with a number of tech start-ups in mobile advertising and mobile commerce. Previously, Mary was a Co-Founder and VP of Business Development for a NY-based mobile company called Crisp Media where she was largely responsible for building relationships with major publishers and content providers such as Hearst, Time, Paramount Pictures, and others. In addition, Mary has forged and managed strategic relationships with major technology technology companies such Google, PayPal, and wireless carriers. Mary is currently on the Entrepreneur Board of Venture for America and is on the Mentoring Taskforce for Women in Wireless.


Veronika SonsevVeronika Sonsev, CEO & Founder, InSparq

Veronika is an entrepreneur in business and for social good. She is the CEO and Founder of, an ecommerce technology company, as well as the Co-Chair and Founder of Women in Wireless, a non-profit that empowers and develops female leaders in mobile and digital media. In her 12-year career as a business development and strategy executive for AOL and Jumptap, Veronika has built new business lines, developed strategic partnerships and launched international markets. She earned a BA in Economics from American University and an MBA from The Wharton School of the University of Pennsylvania.

Online registration is now closed. Walk-in registration is available at the venue. Cash payment please.