Mobile UX Design Series - Theory, Science, Optimization & Design (Four Sessions)

World-class experts discuss technology, research and social implications of the exploding mobile UX landscape.

Wednesday April 24, 2013, 6:00 PM
Fee: Free for NYTECH members and sponsors. $20.00 for non-members.


About the NYTECH UX Design Group

The NYTECH UX Mobile Design Group is led by Charles L. Mauro, CHFP, founder of MauroNewMedia and a sought after UX expert. He consults on a regular basis for Fortune 500 clients and leading start-ups on strategic issues of screen-based customer experience design, usability, interactive brand development and fixed to virtual migration of products and services. The UX Design Group consistently delivers the best science-based UX talks and seminars presented by compelling speakers from around the country. By focusing on the science behind UX design, participants gain a deep and comprehensive understanding of critical theory, design, strategy techniques, and the tools used to create and test the success of UX design. Sessions are typically sold-out and attendees comprise of CTOs and VCs to UX designers and developers.

Why the Mobile Series?

In less than 3 years the world has gone mobile and the supporting rationale is found in statistics ranging from search frequency to purchase behaviors. Mobile UX Design is the future for all who endeavor to create compelling and profitable business models in the digital space. The four part series will bring together a group of outstanding mobile theorists, business modeling experts, UX designers and mobile behavior researchers to present their vision, research, working methodologies and projections for the future of Mobile UX.

Register now for the entire program (four sessions) and receive a 25% reduction on the non-member rate. Please see cancellation policy below.


Session 1: The Theory and Practice of Mobile UX
Date: March 20, 2013

The four-part Mobile UX Design Series will begin with a presentation by Tim Reis, Head of Mobile Strategy for Google. Reis will discuss Google’s mobile strategy and walk attendees through The Mobile Playbook by discussing the 5 questions every business should be asking and the right plays for a winning mobile strategy.

Also speaking is Jason Farman, author of the acclaimed recent book “Mobile Interface Theory.” Farman will present a compelling discussion of why our social and cultural behaviors suggest a future in which mobile will dominate the design of user experiences across many aspects of our lives. ***This event is sold out.***


Session 2: Designing for Touch
Date: April 24, 2013

Fingers and thumbs turn desktop design conventions on their head and the ergonomics of handheld devices demand entirely new design patterns. It's no longer just how your pixels look, but how they feel. As touchscreen apps shed buttons, how will people figure out how to use them? Learn to lead your audience by the hand (and fingers) with practical techniques that make invisible gestures obvious. Designer Josh Clark (author of Tapworthy) mines a variety of surprising sources for interface inspiration and design patterns. Along the way discover the subtle power of animation, why you should be playing more video games, and why a toddler is your best beta tester. Click here to register.


Session 3:  Opportunities for Mobile UX in Complex Business Models
Date: May 23

The third session will bring together David Fine, Director of UX at Time, and Tim Reis, Head of Mobile & Social Solutions at Google. They both have a special focus on the production of robust user data based on unstructured and structured user testing methods that are rapidly becoming essential components of successful business optimization solutions.  This session will examine the development of mobile UX from concept to production as well as how to reduce risk by introducing comprehensive user involvement. Registration coming soon.


David Fine, Director of UX, Time Inc. - David Fine, Director of UX, Time Inc  David Fine is Director of User Experience on the Strategic Planning & Business Analysis team within Time Inc.'s Technology organization.  David has over 20 years experience designing and developing software products.  Previous to coming to Time Inc David was Manager of Strategic Design at Sony Corporation of America and most recently Director of Online Marketing at a Wall Street financial communications company.  In his career, he has held several product development roles including Product Design Director, Information Architect, Project Manager and Senior Business Analyst.

Tim Reis, Head of Mobile & Social Solutions - Americas, Google Tim Reis has been leading the mobile and social teams at Google since 2010. Reis has been at Google for more than four years, holding a variety of other positions. In addition to working for Plum TV and Forbes Magazine, Reis also founded T. Reis & Company, Inc., an independent advertising sales firm representing magazines. Reis is a former member of the Board of Directors of the Promotion Marketing Association and co-chair of the PMA’s Digital Center of Excellence.


Session 4: Simulation and Design of the Mobile UX (A Tour of Tools)
Date: June 26

The series wraps up with a special session of acclaimed mobile UX designers who have a proven record of creating objectively effective mobile UX solutions. This session will conclude with a review of the current UX design tools of choice by leading UX design professionals including simulators, wireframing systems and cognitive modeling tools. Registration coming soon.


Cancellation Policy:  Dates for Sessions 3 and 4 will be announced in the coming weeks. If you sign-up for the series and cannot attend a particular session, NYTECH will provide a full refund for the session ($15) if notice is given within two weeks of NYTECH announcing the date. No refunds will be given after the time period has elapsed. NYTECH members are not eligible for refunds.

This special package is sold out, but you can still register separately for each event in the series.

Please read the event description for details or email