Mobile UX Design Series: The Theory and Practice of Mobile UX (Part 1 of 4)

The cultural, social, personal and technological impact of our increasingly mobile UX world.

Wednesday March 20, 2013, 6:00 PM
Frankfurt Kurnit Klein & Selz
488 Madison Avenue
New York, NY
View Map
Fee: Free for NYTECH members and sponsors. $20.00 for non-members.

Seats are limited so register early. Receive a 25% reduction by registering now for the entire program.


About the NYTECH UX Design Group

The NYTECH UX Mobile Design Group is led by Charles L. Mauro, CHFP, founder of MauroNewMedia and a sought after UX expert. He consults on a regular basis for Fortune 500 clients and leading start-ups on strategic issues of screen-based customer experience design, usability, interactive brand development and fixed to virtual migration of products and services. The UX Design Group consistently delivers the best science-based UX talks and seminars presented by compelling speakers from around the country. By focusing on the science behind UX design, participants gain a deep and comprehensive understanding of critical theory, design, strategy techniques, and the tools used to create and test the success of UX design. Sessions are typically sold-out and attendees comprise of CTOs and VCs to UX designers and developers.

Why the Mobile Series?

In less than 3 years the world has gone mobile and the supporting rationale is found in statistics ranging from search frequency to purchase behaviors. Mobile UX Design is the future for all who endeavor to create compelling and profitable business models in the digital space. The four part series will bring together a group of outstanding mobile theorists, business modeling experts, UX designers and mobile behavior researchers to present their vision, research, working methodologies and projections for the future of Mobile UX.

Session 1: The Theory and Practice of Mobile UX

The four-part Mobile UX Design Series will begin with a presentation by Tim Reis, Head of Mobile Strategy for Google. Reis will discuss Google’s mobile strategy and walk attendees through The Mobile Playbook by discussing the 5 questions every business should be asking and the right plays for a winning mobile strategy.

Also speaking is Jason Farman, author of the acclaimed book “Mobile Interface Theory.” Farman will present a compelling discussion of why our social and cultural behaviors suggest a future in which mobile will dominate the design of user experiences across many aspects of our lives.

Speaker Bios

Tim Reis, Head of Mobile & Social Solutions - Americas, Google

Tim Reis has been leading the mobile and social teams at Google since 2010. Reis has been at Google for more than four years, holding a variety of other positions. In addition to working for Plum TV and Forbes Magazine, Reis also founded T. Reis & Company, Inc., an independent advertising sales firm representing magazines. Reis is a former member of the Board of Directors of the Promotion Marketing Association and co-chair of the PMA’s Digital Center of Excellence.

Jason Farman, Assistant Professor, University of Maryland

Jason Farman is an Assistant Professor at University of Maryland, College Park in the Department of American Studies and a Distinguished Faculty Fellow in the Digital Cultures and Creativity Program. He is author of the book Mobile Interface Theory: Embodied Space and Locative Media (Routledge Press, 2012 — winner of the 2012 Book of the Year Award from the Association of Internet Researchers), which focuses on how the worldwide adoption of mobile technologies is causing a reexamination of the core ideas about what it means to live our everyday lives: the practice of embodied space. He is currently working on a book project called The Myth of the Disconnected Life: How Mobile Technologies Have Transformed Social Connections and is editing a collection titled The Mobile Story. He has published scholarly articles on such topics as mobile technologies, Google maps, social media, videogames, digital storytelling, digital performance art, and surveillance. Farman has been a contributing author for The Atlantic and The Chronicle of Higher Education. He has also been interviewed on NPR’s Marketplace Tech Report, the Christian Science Monitor, the Baltimore Sun, the Denver Post, among others. He received his Ph.D. in Digital Media and Performance Studies from the University of California, Los Angeles. He can be reached via his website at or on Twitter @farman.

This event is sold out. For more information, please email