Hundreds of books, how-to's and many other publications have explored the full perimeter of social media technologies, implementations and associated strategies. Ultimately, the value for business is to interpret and act on the insights gained from these conversations through the use of Social Media Analytics — the processes and tools used to interpret social media conversations — to gain insight into the motivation, actions and sentiment of the business' served marketplace.
Several questions immediately arise in the mind of business leaders and marketers:
Our keynote presenter, Mr. Seth Grimes, will address technologies, strategies, and platforms that turn sentiment in social and news media — attitudes, opinions, and emotions — into actionable business insights, driving social-media strategy and enterprise decision making for reputation management, marketing, product development, customer support, and other vital business functions.
Following his keynote, Mr. Grimes will facilitate a panel discussion with three noted talents in the social media and public relations field: Mr. Tom Anderson of Anderson Analytics, Mr. Brad McCormick of Porter Novelli, and Ms. Stephanie Noble of Paden Noble. The panel will discuss strategies, tools, and platforms that allow businesses to monitor, measure, and optimize their social-media presence, and help them to engage with customers and markets via social media. The panel will look at technical and business ingredients and will take on examples and case studies drawn from the panelists' experiences.
Mr. Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation and the leading industry analyst covering text analytics. He consults, writes, and speaks on analysis systems, text mining, visualization, business intelligence, social media, data management, and related topics.
The BIAA program chair is Jon M. Deutsch, COO of Ortess, Inc.