BI SIG: Analyze and Optimize Your Organization's Social Media Presence

Seth Grimes, will address technologies, strategies, and platforms that turn sentiment in social and news media into actionable business insights.

Wednesday July 21, 2010, 6:00 PM
Robert Half
245 Park Ave.
New York, NY 10016
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Fee: Free for NYTECH members and sponsors. $15.00 for non-members.

Hundreds of books, how-to's and many other publications have explored the full perimeter of social media technologies, implementations and associated strategies. Ultimately, the value for business is to interpret and act on the insights gained from these conversations through the use of Social Media Analytics — the processes and tools used to interpret social media conversations — to gain insight into the motivation, actions and sentiment of the business' served marketplace.

Several questions immediately arise in the mind of business leaders and marketers:

  • What are these tools and technologies? How mature are they? Can the results be trusted?
  • What types of insights can be derived?
  • What can be measured? What should be measured? When is "good enough" ... good enough?
  • Can ROI on social media investments be calculated?
  • How efficient is my brand communication strategy? How can it become even better?
  • My analysis is complete. Now what?
  • How to save time and money in measuring and analyzing Social Media conversations.
  • What does the future hold for Social Media Analytics?

Our keynote presenter, Mr. Seth Grimes, will address technologies, strategies, and platforms that turn sentiment in social and news media — attitudes, opinions, and emotions — into actionable business insights, driving social-media strategy and enterprise decision making for reputation management, marketing, product development, customer support, and other vital business functions.

Following his keynote, Mr. Grimes will facilitate a panel discussion with three noted talents in the social media and public relations field: Mr. Tom Anderson of Anderson Analytics, Mr. Brad McCormick of Porter Novelli, and Ms. Stephanie Noble of Paden Noble. The panel will discuss strategies, tools, and platforms that allow businesses to monitor, measure, and optimize their social-media presence, and help them to engage with customers and markets via social media. The panel will look at technical and business ingredients and will take on examples and case studies drawn from the panelists' experiences.


Mr. Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation and the leading industry analyst covering text analytics. He consults, writes, and speaks on analysis systems, text mining, visualization, business intelligence, social media, data management, and related topics.


  • Mr. Tom Anderson founded Anderson Analytics in 2005 as the first full service online market research firm to leverage data and text mining with other online research techniques. Since then, Tom and his team have won several awards for their innovative methodologies and groundbreaking work.
  • Brad B. McCormick is Executive Vice President and Global Director of Digital at Porter Novelli. He has spent the past decade leading teams in the creation of best-in-class, award winning online communication solutions for top-tier clients in a variety of industries.
  • Ms. Stephanie Noble is an accomplished social media entrepreneur. To better connect clients with the right tools, Stephanie ensures her company boasts first hand expertise with many social media measurement and web visibility systems, thus being high-tech and high-touch.

The BIAA program chair is Jon M. Deutsch, COO of Ortess, Inc.

Registration is now closed for this event. For media inquiries, please contact