You could have the best marketing strategy and the best product, but if your pricing strategy and your unit economics don’t work – you’ll find yourself running out of money in no time.

Unit economics are the direct revenues and costs associated with your product. In particular, for CPGs, you have to pay a lot of attention to how your revenues and costs affect your gross margins.

This is super important in the early-stages as it will help you keep a profitable, healthy growth rate, and more accurate projections of your finances.

To dig into this, we’re excited to chat with Greg Hayes, Co-founder & CEO of Branch, an affordable end-to-end office furniture solution for companies and individuals looking to create great physical workspaces.

We’re going to discuss what he’s learned from building Branch, and his advice to entrepreneurs building physical products.