Many early-stage founders don’t talk to investors until it’s time to fundraise, and that’s a bad strategy.

A common saying for investors now is that they “invest in lines, not dots,” meaning you as a founder should be prioritizing building relationships with investors before you need money.

One of the best ways to keep potential investors (and current investors and advisors) engaged is by sending out monthly updates where you share wins, losses, lessons learned, key hires, asks, and more.

To learn more about how to best use monthly updates, we’re going to chat with James Norman, Founder & CEO of Pilotly.

Pilotly, is a consumer insights platform that enables content creators to get feedback from audiences at scale. Today, the platform provides insights to NBCUniversal, Viacom, Snapchat, Doner agency and others.

James also co-founded Transparent Collective, a non-profit that has accelerated 40 startups founded by unrepresented founders (women and people of color) to raise over $35M in early stage funding.

We’re going to dive into why you should be writing monthly updates, and how you can use it to make your fundraising process easier.