Sustainability is an important and underrated product principle – many may wrongly believe that developing “green” or “sustainable” products isn’t cost-effective, and treat sustainability as a social responsibility, not a business case.

But luckily that viewpoint is shifting. According to a recent report by Reportlinker, they expect the green technology and sustainability market to grow from $8.7 billion in 2019 to $28.9 billion by 2024.

With more attention being brought to the environmental crisis, brands, governments, and consumers have been looking for sustainable products that minimize waste and environmental impact.

Entrepreneurs now also find that building sustainable products is a competitive advantage, differentiating their products from others.

However, building a truly sustainable product is very challenging. You have to carefully examine every step of your product life cycle – from your sourcing, development, packaging, and shipping.

To learn more about the challenges in building sustainable products, we are excited to chat with Tim Hollinger, Co-founder of Bathing Culture, a personal care brand made that focuses on developing sustainable, eco-friendly products.