When building your startup, you’ll need to make sure you have a solid plan on how you’ll be acquiring customers. While there are many marketing tactics you can use, you’ll always have to consider your competition.

Customers have many options to choose from when it comes to products. Having unique points of difference will give you better chances of standing out from a competitive crowd, and make your brand more compelling to customers.

To dive into how you can stand out from your competitors, we’re excited to chat with Heidi Zak, Co-founder & CEO of ThirdLove, the 3rd largest online bra and underwear company in America.

We’ll discuss what Heidi did to grow ThirdLove, how she positioned the brand against competitors, and other tactics you can consider to get your competitive advantage.