In 2019, Cyber 5 (the five-day holiday period from Thanksgiving to Cyber Monday), U.S. consumers spent $28.49 billion online, up 17.7% from the year before.

This year, because of the pandemic and the increasing growth of e-commerce, we will very likely beat the record-setting numbers from last year.

With a hectic holiday season coming up – you should be preparing right now for how you can best take advantage of the holidays to maximize your marketing dollars and increase your sales.

To dive into what you can do to best prepare for the holiday season and Black Friday and Cyber Monday, we’re excited to chat with Hudson Gaines-Ross, Co-founder & CEO of Plant People, an innovative herbal solutions offering practitioner-grade supplements and skincare. Hudson is also the cofounder of RISE Brewing Co., and the Founder of CROSBY, a branding and business strategy firm.

Join us as we dive into his plans for making the most for Black Friday and Cyber Monday, and ways you can find and convert new customers during the holidays!