Opening a retail startup is no easy feat — there are many costs and risks with opening a physical location, and the current pandemic only heightens those risks.

However, there are many pros to starting a new retail startup. Customers love to see products in-person, test them out, and the physical space also opens up ways for you to do more creative marketing and transform your virtual customer relationships.

Also, opening a retail location during the pandemic may help you find bargain rates for rent and talent. Depending on your product, you may even see increased demand as consumers look for ways to shop how they did before.

If you’re thinking about launching a retail location, join us as we chat with Louisa Serene Schneider, Founder & CEO of Rowan, a direct-to-consumer ear-piercing startup that offers home visits and appointments to their recently opened NYC studio.

We’re going to dive into how Louisa decided to open a retail location, how they’ve been using it to grow Rowan, best practices for opening a retail store, and more!