Beauty has been one of the most innovative and fastest growing industries in recent years; since 2012 there’s been a 70% growth in the number of venture-funded beauty startups.

And while the beauty market is exciting, it is crowded and challenging to launch a new product that gets consumer’s attention.

Join us at 10 am as we discuss what it takes to launch and grow a beauty startup with Nina Zilka, CEO and co-founder of Alder New York, an independent, genderless skincare brand.

We’ll discuss how Nina developed her line of products, how she got some of her earliest customers, and how they’ve gotten Alder in retailers like Urban Outfitters and Goop.