Acquiring new users is often a pay-to-play game. Some startups lean nearly entirely on paid advertising to access new markets and get the attention of their target consumers. For those who find a campaign strategy that works, paid advertising can be a scalable model for early stage growth.

The bottomline is that paid advertising is not easy; even the experts must learn and discover new strategies for new products and markets.

Join us as we learn more about performance marketing with Gylan Saunders, Head of Consumer Performance Marketing, USA at Klarna.

We’ll discuss his experiences developing Klarna’s digital acquisition and performance marketing programs across social, search, and app campaigns!