For entrepreneurs seeking outside capital, a relatively new way to fund your startup is crowdfunding. Platforms like Kickstarter and Indiegogo have made it easy for people to back cool companies and products that may have not existed without their platforms.

Crowdfunding has been a popular tactic for many founders to not only secure capital to build their companies, but also as a marketing tactic that helps them add credibility to their brand.

But, crowdfunding is not as easy as putting your product idea on Kickstarter and launching it live. There’s a lot of work that goes into planning a crowdfunding campaign.

To learn more about crowdfunding, we’re excited to chat with Antonio Nuño, Co-founder of Someone Somewhere.

In 2016, Someone Somewhere launched with a Kickstarter campaign and hit their $30,000 goal in just two days – receiving orders from 27 countries including Japan, India, New Zealand, Finland, and more. They even had to shut it down prematurely due to not being able to meet initial demand.

We’ll discuss:

• What Antonio did to create a successful launch on Kickstarter

• What makes startups a good (or bad) fit for crowdfunding

• Best practices for running a successful crowdfunding campaign

• The types of incentives and offers you can include to help you raise more for your campaign

• Ways to get attention to your crowdfunding project