Great branding from the start can make marketing a breeze, but there are tons of aspects that are crucial in creating a successful brand – your tone, fonts, colors, taglines, to name a few.

Branding is how startups convey what makes their product a must-have, whether through design, messaging, the product itself or their marketing channels. For some founders, the intangibility of branding is a hotbed of frustration and, for others, opportunity.

We’re excited to dive into strategies founders can use to create an engaging brand concept, identity and messaging strategy with Andy Rooks, Founder & CEO of Theory Marketing Partners, a consulting firm that makes brands compelling, effective, and focused.

We’ll learn how you can position your brand correctly, and how to choose the right marketing channels for your brand.