What To Expect In Marketing In 2021

Join SMA as we kick off the New Year with the razor-sharp predictions of Chloe Davis of the Winterberry Group.

Chloe Davis will make sense of the major forces shaping our industry in 2021 and beyond. You can expect eye-opening insights including:

• Recap of major events of 2020

• Forecasts of 2021

• Macro Trends that Drive the Media Mix (including social/digital)

Chloe is a management consultant focused on the intersecting disciplines of advertising, marketing, data, technology, and commerce. As a Senior Engagement Manager at Winterberry Group, she has spent the past 6 years helping brands, publishers, marketing service providers, technology developers and data companies pursue growth and create value through actionable strategies.

In her role at Winterberry Group, Chloe also works closely with financial investors that support the growth of the advertising and marketing industry, helping them make sound investment decisions and advising them on how to drive meaningful growth for the organizations in their portfolios.

Chloe’s previous experience includes working for WPP-owned communications agency Finsbury, where she supported communications strategy and a range of marketing initiatives for major brands, including UnitedHealth Group, Travelers Insurance, and the YMCA of Greater New York.

  • January 20, 2021 at 8:30am – 10am
  • Zoom
    Melville, NY 11747
    United States
    Google map and directions
  • $20.00 USD
  • Anthony Costagliola
$20.00 USD · Purchase tickets