The metaverse is the buzzword of the year, but what does it really mean for marketers? With all the big investments made in the metaverse, analysts predict it could be a multi-trillion-dollar market within a decade, but all that should matter for marketers is whether such technologies can help you reach your target audiences and achieve your business goals. This talk will dissect the hype, show you a slew of examples of what brands are doing in the metaverse, and offer pointers for how to make sense of what's coming.
David Berkowitz is the SVP of Corporate Marketing & Communications at Mediaocean, the mission-critical platform for omnichannel advertising. Prior roles include leading marketing and strategy for video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. He founded and runs the 3,000-member Serial Marketers community, launched the $CMO creator coin on Rally.io, and when he's not living in the metaverse, he lives in NYC with his daughter and two cats.
- January 31, 2023 at 8:30am – 10am
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